About Us
We are the only US makers of flower frogs.
And our company is built on family, friendships, and a passion for sustainable floristry.
The Floral Genius Story
Floral Genius is the only US manufacturer of pin and cup-style flower holders and is the only maker in the world of Blue Ribbon Hairpin Holders. Also known as flower frogs or kenzan, pin holders are a timeless floral design mechanic that was the precursor to floral foam. Today, flower frogs are sought-after by floral designers, at-home arrangers, and vintage enthusiasts across the globe, largely due to a shift towards sustainable floristry and the “#nofoam” movement.
Floral Genius started with two sisters who wanted to make their grandmother proud. When Stephanie Duncan and Jessica Hall were left with an inheritance, they knew they wanted to do something that kept their grandmother’s entrepreneurial spirit alive. In an ironic twist of fate, Lynne Dodson, owner of the Dorothy Biddle Service, was looking for someone to take over the manufacturing of the only US-made flower holders.
Lynne’s history with the flower holders ran deep and began when her father, Rodney Johnson, purchased the Blue Ribbon Flower Holder Company in 1959 from hairpin flower holder inventor, Ida Sinclair. Holding the original patent for the hairpin holders, Ida had been the sole manufacturer of these flower frogs since 1936. In 2009, Dorothy Biddle Service expanded their flower frog operation when they took over the manufacturing of pin-style and pin cup holders from Bonnie Manufacturing and became the only US manufacturer of all flower frogs in Greeley, Pennsylvania.
By 2016, Lynne was ready to move into retirement when she was connected through mutual friends with farmer-florist, Jessica Hall. As a designer, Jessica felt an immediate connection to the flower frogs and in partnership with her sister Stephanie, decided to purchase the manufacturing rights of the flower frogs.
The business officially changed hands in January of 2017 and was moved to Weyers Cave, Virginia. At the time, Jessica had just had twins, putting her brood total at four children, and Stephanie was residing in Charlotte, North Carolina working as a VP of a marketing agency. The girls had their fair share of challenges between building a facility, installing the equipment, and learning the trade of manufacturing the flower frogs which was led by Jessica’s husband, Brian.
Nonetheless, they didn’t give up. Today, Floral Genius has grown to be the supplier-of-choice for floral designers and wholesalers internationally. Stephanie has taken on the role of President and Jessica as Vice President. The girl's mother Chris manages the books and business administraion. Brian has since moved on to a new chapter in life, and the production is formally lead by General Manager, Sam. And then of course, there's Sarah, who has been a member of Floral Genius since the very beginning as our Fulfillment Manager. Sarah single handedly untied the knots of shipping domestically and internationally ensuring that each package arrives safely, and on time. Though Sam and Sarah may not be technically related to the girls, their bond is steadfast and familial.
The family also owns and operates Harmony Harvest Farm, a flower farm that grows over 200 varieties of specialty cut flowers and ships that nationwide. Though separate entities, you'll find the email signatures and voices on the phone for both Floral Genius and Harmony Harvest Farm the same. The farm's vision is to "live a better life through flowers" and Floral Genius is one of the ways the girls, their mom, and their adopted family are doing just that.
The folks behind the frogs.
There are many faces in the Floral Genius story. Here are the main characters.
STEPHANIE DUNCAN
If you ask her, Stephanie will tell you that she knew she was supposed to be an entrepreneur since childhood. With a strong background in business management and marketing, Stephanie has a knack for bridging communication with operation leading the sales and marketing arm of Floral Genius. In her spare time, Stephanie likes to spend time with her husband, Zane, and their two dogs and can often be found with a pool stick in her hand, ready to take on any challenger.
Jessica Hall
A creative at heart, Jessica’s knack for the arts is usually expressed in flowers. Jessica’s thorough knowledge of supply chain management paired with her connection to design and industry influencers, has been vital to the success of Floral Genius. She works closely with the production team to ensure quality and efficiency across all operations and leads outreach efforts in the floral design community. When not working on her businesses, Jessica is wife to her husband Brian, mother to four children, Adelaide, Marion, Lincoln, and Levon.
Sam Cupp
Sam started in production at Floral Genius and was responsible for making 90% of the flower frogs from 2019 to 2021. After a brief hiatus, Sam returned to Floral Genius as General Manager in 2023. In addition to managing the production team, Sam takes pride in ensuring the Floral Genius products are the quality our customers deserve. Outside of the shop, Sam can be found making a homemade batch of sours mix, hanging with friends, or snorkeling with the turtles in the Virgin Island (seriously.)
Sarah Wootten
Sarah's shipping background came in handy when she started working for Floral Genius. As our first official full-time hire, Sarah has been along for the ride every step of the way and has been an intrugal part of developing the best possible domestic and international shipping options for our customers (which isn't easy when the frogs are so heavy!) When Sarah isn't hustling flower frogs, she's tending to her chickens with the help of her bunny Huckleberry and husband Greyson, tie-dying anything she can find, or playing the guitar.
Brice Pulley
Brice joined the family in early 2023 and has since learned every aspect of flower frog production. In addition to being a master pin cup caster, Brice's attention to detail is evident as he leads the finishing processes for each peice that leaves the shop. With a degree in sports and recreation, Brice spends his free time refereeing youth sports but is mostly known around the shop (and flower farm) for his impressive summer vegetable garden.